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</style><div role="note" class="hatnote navigation-not-searchable">For threadless headsets, see <a href="Headset_(bicycle_part)" title="Headset (bicycle part)">Headset (bicycle part)</a>.</div>

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</style><table class="infobox vcard"><caption class="infobox-title fn org">Threadless</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File"></span></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Type of site</div></th><td class="infobox-data">Private</td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">2000<span style="display:none"> (<span class="bday dtstart published updated">2000</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label">401 N. Morgan<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup>

<a href="Chicago" title="Chicago">Chicago</a>, <div style="display:inline;" class="country-name"><a href="United_States" title="United States">United States</a></div></td></tr><tr><th scope="row" class="infobox-label">Key people</th><td class="infobox-data"><style data-mw-deduplicate="TemplateStyles:r1126788409">

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<ul><li>Jake Nickell (founder, CEO)</li>

<li>Jacob DeHart (founder, CTO 2000–2007)</li>

<li>Jeffrey Kalmikoff (CCO, 2003–2009)</li>

<li><a href="Harper_Reed" title="Harper Reed">Harper Reed</a> (Lead Engineer, 2005–2007; CTO, 2007–2009)</li></ul>

</div></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category">Retail</td></tr><tr><th scope="row" class="infobox-label"><a href="Product_(business)" title="Product (business)">Products</a></th><td class="infobox-data">Apparel/prints – phone cases, shoes, bags, notebooks, etc.</td></tr><tr><th scope="row" class="infobox-label">Employees</th><td class="infobox-data">100</td></tr><tr><th scope="row" class="infobox-label"><a href="Holding_company" title="Holding company">Parent</a></th><td class="infobox-data">SkinnyCorp LLC</td></tr><tr><th scope="row" class="infobox-label">URL</th><td class="infobox-data url"><span class="url"><a rel="nofollow" class="external text" href="http://www.threadless.com/">www<wbr>.threadless<wbr>.com</a></span></td></tr></tbody></table>

<p><b>Threadless</b> (stylized as <b>threadless</b>) is an online community of artists and an e-commerce website based in <a href="Chicago%2C_Illinois" class="mw-redirect" title="Chicago, Illinois">Chicago, Illinois</a>, founded in 2000 by Jake Nickell and Jacob DeHart.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup>

</p><p>Threadless designs are created by and chosen by an online community. Each week, about 1,000 designs are submitted online and are put to a public vote. After seven days the staff reviews the top-scoring designs. Based on the average score and community feedback, about 10 designs are selected each week, printed on clothing and other products, and sold worldwide through the <a href="Online_shop" class="mw-redirect" title="Online shop">online store</a> and at their retail store in Chicago. Designers whose work is printed receive no cash but receive 20% <a href="Royalty_payment" title="Royalty payment">royalties</a> based on net profits paid on a monthly basis, as well as cash and Threadless merchandise.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup>

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<div class="mw-heading mw-heading2"><h2 id="History_of_the_company">History of the company</h2></div>

<p>Co-founders Jake Nickell and Jacob DeHart started Threadless in 2000 with $1,000. Threadless began as a T-shirt design competition on the now defunct <a href="Joshua_Davis_(web_designer)" class="mw-redirect" title="Joshua Davis (web designer)">dreamless.org</a>, a forum where users experimented with computers, code, and art.<sup id="cite_ref-art_5-0" class="reference"><a href="#cite_note-art-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Nickell and DeHart invited users to post their designs on a dreamless thread (hence the name Threadless), and they would print the best designs on T-shirts.

</p><p>Shortly after the first batch of shirts was printed, the founders built a website for Threadless and introduced a voting system where designs could be scored 1 to 5. By 2002, Jake Nickell had quit his full-time job, dropped out of art school, and started his own web agency called skinnyCorp, with Threadless continuing to build under the skinnyCorp umbrella. The company moved from his apartment to a 900-square-foot (84 m<sup>2</sup>) office.

</p><p>A new batch of T-shirts was printed once the previous batch had sold out. In 2000, Threadless would print shirts every few months. By 2004, the company was printing new shirts every week. By 2004, Threadless was big enough that skinnyCorp did not need to continue outside client work. The company moved to a larger warehouse space. In 2004, profit was around $1.5 million, and in 2006 it jumped to $6.5 million.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup>

</p><p>In a 2006 <a href="Wired_(magazine)" title="Wired (magazine)">Wired</a> article, Jeff Howe coined the term <a href="Crowdsourcing" title="Crowdsourcing">crowdsourcing</a>.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> Jeff Howe soon associated Threadless with crowdsourcing.

</p><p>In 2008, Threadless was featured on the cover of <i><a href="Inc._(magazine)" title="Inc. (magazine)">Inc.</a></i> as "The Most Innovative Small Company in America."<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Though Nickell did not disclose revenues for the article, Inc. estimated $30 million sales and a 30% profit margin. "Threadless completely blurs that line of who is a producer and who is a consumer," said <a href="Karim_Lakhani" class="mw-redirect" title="Karim Lakhani">Karim Lakhani</a>,<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> a professor at <a href="Harvard_Business_School" title="Harvard Business School">Harvard Business School</a> who was quoted in the article. "The customers end up playing a critical role across all its operations: idea generation, marketing, sales forecasting. All that has been distributed."

</p><p>In 2010, Abrams Image published <i>Threadless: Ten Years of T-shirts from the World's Most Inspiring Online Design Community</i>, written by Jake Nickell. The book features a decade of Threadless designs, interviews with many of the designers, and a year-by-year breakdown of how the company has grown and evolved.

</p><p>The company's market strategy is called co-creation, allowing its customers to be the product developers or designers.

</p><p>In October 2017, Threadless announced that they acquired <a href="Bucketfeet" title="Bucketfeet">Bucketfeet</a>, a shoe company specializing in artist-designed footwear. Bucketfeet similarly produces on-demand products and has their own network of artists and its net worth was 50 million dollars. In 2018, Threadless will integrate Bucketfeet and their artists into its website.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup>

</p><p>In summer 2020, when face masks became more common due to COVID-19, Threadless started to sell masks with designs from its art community, stating that the portion of sales would go to a non-profit organization, <a href="MedShare" title="MedShare">MedShare</a>.

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<div class="mw-heading mw-heading2"><h2 id="Features">Features</h2></div>

<ul><li><b>Voting system:</b> Threadless allows users to vote on designs, and rate them on a scale from 1–5. Designs are scored by the community for one week before being reviewed by the Threadless staff. The staff chooses a number of the highest-scoring designs for the week and prints them.</li>

<li><b>Design challenges:</b> In order to curate designs centered around a topic, Threadless holds design challenges. In these challenges, users can gain an extra cash reward in addition to the normal cut of product sales. This allows Threadless to have some control over the products they produce, while still having the content come from the community. This builds customer satisfaction and gives credibility to the company as well as the products. In the past, Threadless has teamed up with several businesses, such as <a href="The_Simpsons" title="The Simpsons">The Simpsons</a>, to create officially licensed merchandise that is sold on the Threadless website.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup></li>

<li><b>Forums:</b> Threadless has forums for a variety of topics which include artist shops, tips and tricks, arts and design, and projects. The forums are focused on designers who want to get feedback on their designs, or ones who need help with the whole process.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup></li>

<li><b>Artist Shops:</b> These shops are independent of the Threadless store. Each artist has their own shop where they control the content and the pricing. Threadless charges a base price for making each item but allows the user to decide how much to charge above that amount for their products. It allows artists to sell their work, even if it is not selected for printing initially. It also allows Threadless to target niche markets similar to companies like <a href="Redbubble" title="Redbubble">Redbubble</a>.</li>

<li><b>Marketing strategy:</b> Threadless uses the co-design type of co-creation, which enables the users to design the products and enhances the scope of consumers' powers.</li></ul>

<div class="mw-heading mw-heading2"><h2 id="Printing_techniques">Printing techniques</h2></div>

<div class="mw-heading mw-heading3"><h3 id="Screen_printing">Screen printing</h3></div>

<p>Most Threadless T-shirts are not printed using the <a href="Screen_printing" title="Screen printing">screen printing</a> technique anymore. <a href="Plastisol" title="Plastisol">Plastisol</a> or water-based <a href="Inks" class="mw-redirect" title="Inks">inks</a> are applied to the shirt through mesh screens which limits the areas where ink is deposited. Threadless printing techniques include gradients and simulated process, UV color change, oversized printing, puff, belt printing, vinyl, super glow, flock, embroidery, suede, metallic, blister, foil, and high density.

</p>

<div class="mw-heading mw-heading3"><h3 id="Direct-to-garment_printing">Direct-to-garment printing</h3></div>

<p>In September 2011, Threadless announced Threadless Labs on its forum.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> Through Threadless Labs, the company will begin experimenting with new products and printing. The first Threadless Labs experiment is <a href="Direct-to-garment_printing" title="Direct-to-garment printing">direct-to-garment (DTG) printing</a>, a process of printing on textiles and garments using specialized or modified <a href="Inkjet_technology" title="Inkjet technology">inkjet technology</a>. Threadless now prints four new DTG T-shirts each week in addition to the week's 10 new screen-printed shirts.

</p>

<div class="mw-heading mw-heading2"><h2 id="Artist_compensation">Artist compensation</h2></div>

<p>Originally Threadless offered a $2,500 prize for artists that won a weekly design challenge. With the introduction of new terms and a shift in the company in 2014, the weekly design competition awarded a $250 gift code and artists retain all rights to their work and receive royalties on each sale. Threadless started Artist Shops in 2015, which allowed artists to sell T-shirts printed with any design directly to customers and receive royalties. Since the program rolled out in 2016 there have been over 100,000 Artist Shops. However, many artists feel that without the $2,500 prize for winning the weekly design competition, the incentive to use Threadless has decreased.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup>

</p>

<div class="mw-heading mw-heading2"><h2 id="Retail_locations">Retail locations</h2></div>

<p>In August 2007, Threadless announced the grand opening of a retail store.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> In January 2014, Threadless announced it had closed its 3011 N. Broadway St. location in Chicago because of a decline in sales.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup>

</p>

<p>In October 2010, Abrams publishers released a ten-year retrospective of Threadless T-shirt designs and the company's history.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup>

</p>

<ul><li><a href="Direct_to_garment_printing" class="mw-redirect" title="Direct to garment printing">Direct to garment printing</a></li>

<li><a href="Screen_printing" title="Screen printing">Screen printing</a></li></ul>

<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>

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</style><cite id="CITEREFLATRACE" class="citation web cs1">LATRACE, AJ. <a rel="nofollow" class="external text" href="https://chicago.curbed.com/2016/6/30/12059824/threadless-chicago-office-fulton-market-west-loop">"A Look at the New Threadless Office in the West Loop"</a>. Curbed<span class="reference-accessdate">. Retrieved <span class="nowrap">23 May</span> 2017</span>.</cite></span>

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<li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><cite id="CITEREFMoreno2017" class="citation news cs1">Moreno, Nereida (2017-10-23). <a rel="nofollow" class="external text" href="http://www.chicagotribune.com/business/ct-biz-threadless-bucketfeet-20171011-story.html">"E-commerce company Threadless acquires shoe brand Bucketfeet"</a>. <i>Chicago Tribune</i>.</cite></span>

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<li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://collider.com/the-simpsons-threadless-t-shirts/">"THE SIMPSONS and Threadless Collaborate with Artists to Design this Collection of Hilari-Tees"</a>. <i>Collider</i>. 2013-12-11<span class="reference-accessdate">. Retrieved <span class="nowrap">2018-02-07</span></span>.</cite></span>

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<li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.threadless.com/news/751417/Introducing_Threadless_Labs_and_our_first_experiment">Introducing Threadless Labs and our first experiment! | Threadless.com</a></span>

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<li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><cite id="CITEREFRobey2017" class="citation news cs1">Robey, Tracy (2017-11-06). <a rel="nofollow" class="external text" href="https://www.racked.com/2017/11/6/16551468/threadless-t-shirts-ecommerce">"What Happened to the Internet's Favorite T-Shirt Company?"</a>. <i>Racked</i>.</cite></span>

</li>

<li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://archive.today/20120711233728/http://news.com.com/8301-13577_3-9755674-36.html">Threadless to open Chicago retail store in September | The Social - CNET News.com</a></span>

</li>

<li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20140114193551/http://articles.chicagotribune.com/2014-01-13/business/chi-threadless-closes-store-lays-of-a-quarter-of-its-staff-20140113_1_online-t-shirt-company-threadless-retail-expansion">"Threadless closes the store, lays off a quarter of its staff"</a>. <i>Chicagotribune.com</i>. Archived from <a rel="nofollow" class="external text" href="http://articles.chicagotribune.com/2014-01-13/business/chi-threadless-closes-store-lays-of-a-quarter-of-its-staff-20140113_1_online-t-shirt-company-threadless-retail-expansion">the original</a> on January 14, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">14 June</span> 2016</span>.</cite></span>

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<li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.abramsbooks.com/Books/Threadless-9780810996106.html">Threadless book</a></span>

</li>

</ol></div></div>

<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>

<ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="http://threadless.com/">Official website</a></span></span></li>

<li><a rel="nofollow" class="external text" href="http://threadless.com/all">All printed Threadless Designs</a></li></ul></div><div><div class="zim-footer">

This article is issued from <a class="external text" title="Last edited on 2025-04-10" href="https://en.wikipedia.org/wiki/?title=Threadless&oldid=1284948089">Wikipedia</a>. The text is available under <a class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en">Creative Commons Attribution-Share Alike 4.0</a> unless otherwise noted. Additional terms may apply for the media files.

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